US Programme

New York — October 2017

Unreasonable Impact US

Unreasonable Impact is an innovative multi-year partnership between Barclays and Unreasonable Group. The initiative represents a first of its kind international accelerator network with programmes in the UK, US, and Asia.

The second US programme will run this October as an intensive two-week accelerator designed to support growth-stage ventures across North America with needed resources, mentorship, and a global network of support. The aim of the US programme is to rapidly scale-up select entrepreneurs to create thousands of new jobs while addressing key environmental issues with highly profitable business models. Successive programmes will launch in the UK and India in late 2017. The ultimate goal of Unreasonable Impact is to create a global network centered around scaling impact entrepreneurs as job creators worldwide.


Unreasonable Impact is privileged to be working with the companies below in the second US programme.


The world's most advanced tankless water heater will provide your family with purer, endless hot water on demand. Controlled right from your phone.

Lucid Energy

Turning millions of miles of gravity-fed water pipelines around the world into generators of clean, environmentally-friendly, renewable energy from inpipe hydropower.

Clara Foods

Creating the world's first animal-free egg white.


Making performance driven and stylish 100% recycled and compostable household products.

Plant Prefab

Affordable and environmentally responsible custom high-quality homes.


Indoor vertical farms that grow flavorful, safe, healthy food in a sustainable and socially responsible way, feeding humanity.

Memphis Meats

Developing a way to produce real meat from animal cells, without the need to feed, breed and slaughter actual animals.


Maritime shipping technology firm leading innovative solutions to reduce fuel consumption and emissions for today's global shipping fleet.


Developing, manufacturing and marketing consumer energy products for recreational and emerging market off-grid communities around the world.


Replacing conventional chemical pesticides with high performance plant based products for agriculture, the pest control industry, and consumer use.


Combining advanced biotechnology and carbon recycling tools to manufacture bio-based products that meet the demands of tomorrow.

Mentors and Specialists

We are forever grateful to the mentors and specialists who have participated in the Unreasonable Impact US programme.

Ashok Reddy

Specialist // Partner at Unreasonable Capital

Maria Occarina Martins de Macedo

Specialist // Director of Brand & Creative at Memphis Meats

Daniel Gerding

Specialist // Renewable Energy Investment Banker

Mark Thain

Specialist // Director, Social Innovation at Barclays

Ann Rogan

Mentor // Civic Innovation + Lover of Big Problems

Leticia Gonzalez-Reyes

Specialist // Executive Director & Co-Founder, 109 World

Chris Shipley

Mentor // Author, Speaker, Curator, Board Member, Sense-Maker

Mike Rios

Specialist // Chief Innovation Officer at 17 Triggers

Ashok Vasudevan

Mentor // Executive and Entrepreneur, CEO of Preferred Brands International and Chairman of Tasty Bite Eatables 

John Stecher

Mentor // Group Head of Open Innovation and Barclays Rise

John Miller

Mentor // Global Head of Industry Coverage Banking, Barclays

Chip Heath

Specialist // Professor at Stanford Graduate School of Business, co-author of three NYT best-selling books

Jen Hitchens

Specialist // Vice President of Digital Community at Barclaycard US

Hunter Lovins

Mentor // TIME Magazine Hero & President of Natural Capitalism Solutions

George Kembel

Mentor // Founder & Global Director of Stanford's

Christa Gyori

Specialist // CEO - Leaders on Purpose

Dan MacCombie

Mentor // Co-Founder, Runa / Entrepreneur in Residence, Dev Equity

Dennis Schoeps

Specialist // Assistant Vice President, Global Power & Utilities Investment Banking at Barclays

Dan Wentzell

Specialist // Associate at Barclays (Consumer Retail Group)

Tom Darden

Mentor // CEO at Cherokee Investment Partners

Debbie Phillips

Specialist // Director, Head of Citizenship for UK and Europe at Barclays

Karl Saxe

Specialist // Digital Acquisition Marketing Lead

Alice Lin Fabiano

Mentor // Global Director, Social Innovation, Johnson & Johnson

Chris Chodaczek

Specialist // Vice President in Global Power & Utilities for the Investment Bank at Barclays

Liz Summers

Mentor // Head, Principal Mergers & Acquisitions, Strategic Investments, Barclaycard M&A, & Legacy Commercial Real Estate Americas

Claire O'Connor

Mentor // Managing Director and Head of Loan Capital Markets & Acquisition Finance

Thomas Marino

Mentor // Managing Director, Senior Relationship Management, Barclays

Matthew Weber

Specialist // Vice President in Global Power & Utilities for the Investment Bank at Barclays

Paul Wilmore

Mentor // Chief Marketing Officer, Barclaycard

Helen Walper

Specialist // Head of Legal, US Corporate Banking, Barclays

Hameer Ruparel

Specialist // Director, US Branded Cards at Barclays

Sameer Jain

Mentor // Chief Technology Officer at Barclays Group and Barclays International

Amy Rosen

Mentor // Entrepreneur, Multi-Sector Executive, Strategy Adviser

Katherine Bleich

Specialist // Director of Investor Network

Jason van Itallie

Mentor // Managing Director, Private Capital Markets

Steven Berkenfeld

Mentor // Managing Director at Barclays Capital, Chairman of the Board for the Sierra Club

Tom Chi

Mentor // Founder of Prototype Thinking, Lab Director of the Planet, Former Lead at Google X

Michael Grossman

Mentor // Director of Liquid Assets at New Island Capital Management

Jed Lynch

Specialist // Vice President, Barclays Investment Banking

Elsa Palanza

Specialist // Strategic Advisor; Former Director of Commitments, Clinton Global Initiative

Sandeep Patel

Mentor // Managing Director in the Investment Banking Division of Barclays Capital

Deborah Goldfarb

Specialist // Managing Director, Citizenship, Barclays

Steven Anderson

Specialist // Investment Banker

John Seewoester

Specialist // Consumer Retail Associate at Barclays Capital

Kenneth Wang

Specialist // Associate, Investment Banking, Barclays

Ory Zik

Specialist // Serial entrepreneur focused on solutions to climate change

Ken Goodman

Specialist // Strategic Analytics VP – Marketing optimization at Barclaycard

Max Stossel

Specialist // Poet (copywriter), Content Strategist, & Filmmaker

Jill Neilson

Specialist // Vice President, Group Lead - Existing Customer Marketing at Barclays

Kendra Malcolm

Specialist // Art Director / Illustrator

Jon Schnur

Mentor // Executive Chairman of America Achieves, Senior Advisor to Michael Bloomberg and former Obama Senior Advisor

Demo Day

The 11 companies showcased their ventures to a room full of invited guests for the Unreasonable Impact Exclusive Forum on 30 October 2017 at Rise New York.