What are cookies and how does UnreasonableImpact.com use them?

Cookies are text files containing small amounts of information, which your computer or mobile device downloads when you visit a website. When you return to websites – or visit other websites that use the same cookies – they recognise these cookies and therefore your browsing device.

Cookies do lots of different jobs, like helping us understand how this website is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.

You can learn about the cookies we use and how to manage them below.

What types of cookies does UnreasonableImpact.com use?

The type of cookies used on most websites can generally be put into 1 of 4 categories: Strictly Necessary, Performance, Functionality and Targeting.

UnreasonableImpact.com uses the first three types of cookies but does not use targeting cookies.

Strictly Necessary Cookies

These cookies are essential, as they enable you to move around the website and use its features, such as accessing secure areas. Without these cookies, services you’ve asked for can’t be provided. These cookies don’t gather information about you that is used for marketing or remembering where you’ve been on the internet.

As this category of cookie is essential for the UnreasonableImpact.com to work it cannot be disabled.

Strictly Necessary Cookies
Cookie Name Purpose Expiry
CloudFlare

__cfduid

The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from. For example, if the visitor is in a coffee shop where there are a bunch of infected machines, but the visitor’s machine is known trusted, then the cookie can override the security setting. It does not correspond to any userid in the web application, nor does the cookie store any personally identifiable information. Up to 30 days

The list above is designed to provide examples of the cookies that may be used. It may be updated from time to time, you should check back on a regular basis for changes.

Performance Cookies

These cookies collect information about how you use a website, for example which pages you go to most often and if you get error messages from certain pages. These cookies don’t gather information that identifies you. All information these cookies collect is anonymous and is only used to improve how a website works.

These cookies are not used to target you with online marketing. Without these cookies we can’t learn how our website is performing and make relevant improvements that could better your browsing experience.

Performance Cookies
Cookie Name Purpose Expiry
Google Analytics
s_sq
These cookies are used solely by Unreasonable for the purpose of gathering analytics. Some examples of how these cookies are used are as follows: to see which areas and features are popular, to count visits to the website. At end of session
s_fid Up to 5 years
s_cc At end of session
_ga Up to 2 years

The list above is designed to provide examples of the cookies that may be used. It may be updated from time to time, you should check back on a regular basis for changes.

Functionality Cookies

These cookies allow a website to remember choices you make to personalise your browsing experience.

We don’t use these on UnreasonableImpact.com

Targeting Cookies

These cookies are used to tailor marketing to you and your interests. We don’t use these on UnreasonableImpact.com

What happens to cookies that have been downloaded in the past?

Unless deleted or removed using your browser settings cookies previously downloaded will remain until their expiry. If you want to delete or remove cookies you can do so by accessing the relevant section in your browser settings.